Alien Skullduggery?

This 'news lite' story from the UK Telegraph amuses me. I can't for the life of me imagine that rock is an alien skull. How do articles like these help serious research into life throughout the universe? Again researchers will be labeled as crackpots. Yeesh! Gee, thanks mainstream media! 'Alien skull' spotted on Mars UFO spotters are claiming they have spotted an alien skull on Mars